Lets imagine this. Your company is now distributing promotion items in the middle of a high traffic trade show, attended by flows and flows of multinational corporate representatives. Now, many potential customers will walk upon to your booth and explore on your company further for possible partnering relationship. Then, after exchange of company information, there comes leave behinds to leave better impressions, for your company. Without these, it won’t be surprising that potential partners will not call you back, despite the exciting chat you guys had earlier.
It is important to make people remember your brand, your company. The best way to do that is to make leave behinds, and a small benefit to help attract their attention and ultimately, retention. This is why a corporate gift strategy is so successful. It makes perfect investment.
Many would ask: What are corporate gifts and what forms do they come in? Corporate gifts are defined as gifts given to major stakeholders like staffs, managers, executives, clients and plenty more. These gifts can serve different purposes, for example to reward long term clients that has remained loyal to the business. Of course there are plenty more benefits, and here are a few:
1.Build Company Cohesion, and Increase Employee’s Morale
When there are distributions of premium gifts internally among staffs and employees, you get to feel the sense of appreciation building quickly in the company. It helps employees to realize their part, for the greater of the company’s future. It builds loyalty and morale. Especially among shareholders, these premium corporate gifts an be used as rewards for investments to the company, and keen decision making with contributions to the company’s growth.
2.Build Brand Image
When corporate gifts are being distributed externally, gifts are associated with corporate image. Due to the exclusive reason, many companies take the initiative to print company logo with their corporate gift. When companies present such gifts,
3.Attracting New Customers
We are still in the same trade show, yes. Now, we are still trying hard to capture attention and business. When free gifts are in picture, it makes better connection with pass by-ers who wants to reach further with your company. Again, its the substantial visual impact that keeps your company in the loop of remembrance.
Its important when it comes to choosing the nature of your premium products. Many companies will go for functional & long lasting products, for example memo pads, USB thumb drives, note books, pens and many other office supplies. Especially with company logo imprinted, VISUAL IMPACT and REMEMBRANCE.
5. Brand Recognition
Some corporate gifts are long-lasting or useful products. Memo-pads, tote-bags, key chains, notebooks, pens, or other office supplies are used daily. If they have the company’s image on it, this will consistently remind the person using these products of the company.
The benefits of corporate gifts are numerous. Internally, they help with company cohesion and reward all or specific workers for their hard work. Externally, corporate gifts attract and maintain customers and build brand image, recognition, and loyalty.